If only insurance were plain and simple, selling it won’t be rocket science. But it’s the exact opposite. So if you are looking for ways to innovate your marketing campaign and get better results, here are some useful tips:
1. Improve Your Website
The fact is, insurance isn’t sexy. Mention it to people, and they would try to stay away from it. For one, what’s up with insurance that people avoid? Well, getting insurance can be complicated. There are too many policies and information to understand, making it daunting.
But by improving your insurance agency website design, you can make it look simple. Just create a unique layout that can convey everything your product has to offer in a short presentation.
Of course, don’t forget to make it more responsive. Some websites are not viewable on mobile phones as the company never fully understood the influence of mobile phones on the market. Make your website readable across all devices, including smartphones, laptops, and tablets. That sure will engage and attract more customers.
2. Purge Your Database
The market is ever-changing. One moment, there’s a new product; the next thing you know, it’s already obsolete. That’s just how it goes by nature. There’s always something new.
And to avoid getting behind, you need to clean up your database. Basically, it allows you to see what works and doesn’t anymore, helping you develop new solutions.
To improve your marketing results, adjust to change, and go with the flow. Because if you don’t, there’s a great possibility that your competitions are on top of the trends, while you fall behind.
3. Understand Your Customer’s Behavior
Doing just a demographic which tells you your customers’ age, location, and occupation isn’t enough. You need to know what platforms your customers use and how they interact with them to develop tailored and more effective marketing campaigns. You may need to conduct a regular survey to achieve this. Or use Google Analytics and social media data analysis tools. They are free and easy to use.
4. Educate Your customers
As we have mentioned, insurance can be complicated, making it hard to understand. Statistics show that most customers never really understand insurance. Put yourself in the customer’s position; if you know nothing about the product, would you buy it?
So think of an engaging way to educate your customers. Make use of SEO, social media, and content to make the product look simple. There are many tools available to marketers now; you only need to maximize their use. Webinars, group sessions, or short courses are also a good idea. The next thing you know, your customers are no longer avoiding your phone calls and emails.
5. Create a journey map
You can do this by reviewing your buyer persona and determining their touchpoint. This strategy is mainly to know what channels your target audience uses daily, allowing you to penetrate them and reach more customers.
6. Use Social Media
According to statistics, 3.8 billion people are on social media. If that’s not enough reason to create a strong social media presence, not sure what will. Use Facebook, Twitter, and Instagram to earn more customers. Post regularly, and make them interactive. Also, ensure that you respond to the customer’s inquiry quickly. If the customer feels that you truly care for them, they may buy your products.
7. Listen to your customers
What do most customers talk about? If you check a review website, you might find out. Sadly, 70% of insurance agents ignore reviews and testimonials. If you fully understand how reviews have changed the behaviors of customers in terms of making purchases, you will have the diligence to check them out.
The truth is, consumers today will read customers’ feedback before they buy something. So take time to study what’s word of mouth by checking out testimonials.
8. Personalize
You need the right tools to do this. You may use data collection, marketing automation, and content personalization.
Customers only have one demand; you have to meet their needs. By personalizing your marketing campaigns, you can improve your customer’s experience. Thus, helping you gain and retain more customers.
Using the proper tools, gather data and analyze them, and you may discover something common that ties them together. Then it will be easier for you to create content and blogs tailored to your target audience.
Indeed, promoting insurance is never easy; it’s actually one of those that have fallen below most industries. But with proper tools and strategy, you can achieve the goal you aim for and make it in the sector.
