For everyone who has access to smartphones, the advent of social media has paved an outlet for us to post our views and express our thoughts freely. Various social media campaigns and protests, such as the #MeToo movement, encouraged thousands of netizens to share their stories and experiences regarding abuse, sprouting multiple support groups for victims
COVID-19 did not hit the Asia-Pacific region as hard as it did in North America and Europe despite its closer proximity to the origin of the virus, China. Although all member nations continue to face challenges posed by the pandemic. As a result of national lockdowns and uncertainties brought by the disease, economies took a
Even with our savviness with computers and the internet, admittedly, we still don’t know much about the tech world. We don’t know how the designers, engineers, and developers do what they do. We don’t know what it’s like to live in the cutthroat competitiveness of their world. But we can learn about it through the
From customer insights to market trends, data can shape business decisions. It can elevate a marketing campaign, boost sales tactics, and help business leaders explore new opportunities or revenue streams. Collecting data can be in various forms. But in an online setting, the common method is to do A/B testing. Why choose A/B testing? Before
Retail is changing. The malls that were once popular in the ‘80s and ‘90s are rapidly disappearing as shopping shifts to the internet. In the early 2000s, e-commerce started to become a regular part of everyday life in the U.S. More recently, mobile e-commerce, or sometimes referred to as m-commerce, is on the rise. In
Running a profitable business can be a challenge, to say the least. To do this, you need an effective marketing strategy to increase your visibility and boost your sales. Below are five important digital strategies that will provide results and prove to be cost-effective. Social Media Some people find it hard to incorporate social media
Cyber attacks hit thousands of businesses every year, but they can be particularlydamaging to startups and SMEs who lack the resources to pay ransoms or recover data immediately. Malware and phishing are two of the most common cyber threats that can put small businesses and their customers at risk. They can reduce productivity and even tarnish the company’s
Cyberattacks involving businesses have become rampant nowadays. Since only a few owners are prepared for this type of criminal activity, it makes them vulnerable to such attacks. In fact, according to CNBC, more than 50% of all small to medium businesses in the U.S. have experienced a breach in the previous year alone. It is continuously increasing as
Digital marketing is an essential part of every successful business’s marketing strategy. If you want your digital marketing plans to work, you’ll need to assemble an efficient team of professionals who can get the job done. Here are the essential people you need on your digital marketing team and what they can bring to your
Business owners have had to contend with so many challenges during this pandemic. We’ve had to make do with a skeletal workforce, and not to mention the financial effects of the recession. While it’s easier to bury our heads in the sand until all of it goes away, as business owners, we have the responsibility