As a business owner, you know the importance of letting people know about your business. After all, if they do not know you are there, they won’t buy your stuff. The good thing about the current state of advertising is that there are many options available. Each has a different level of reach and has its own advantages.
Here is a quick look at what is available, so you can make it an informed decision:
Online Advertising
This is currently the most popular option right now. This is because it is the cheapest option and has a wider reach than all the others. But there are several types of online advertising available. There are simple PPC ads that many people see on sidebars on websites. These ads use Google’s algorithms so they show up more often to those they target. For example, people who are searching for a plumber will see ads that relate to home improvement much more often.
There is also advertising using social media and your own web page. This puts the business front and center, and creates a connection with your customers. It will require constant attention though since you need to keep them updated. But the reach you can have with a web presence can be incredible.
Print Advertising
Print advertising is one of the more traditional advertising channels. It usually involves contacting local newspapers and magazines to run ads for your products or services. It is actually quite effective since these ads can be seen by many people along the way. But with the weakening of the reach newspapers, print advertising now has other venues.
For example, flyers and brochures are a common sight for people on the street. Printing these out and distributing them has become a great way for print advertising to reach the masses. You can also distribute them via direct mail. Besides the normal ads, posters made by companies that offer large format printing services are also a popular alternative. With people commuting constantly, having an advertising presence on the road is very useful.
Broadcast Advertising
Another traditional venue for advertising is via broadcasting either on the radio or television. They have dominated much of advertising in the past few decades but people have come to use ad-skipping technologies so that they may not be as effective as they used to be. But they still reach a wide audience and these ads have actually evolved into an online platform as streaming services have become a popular format.
Promotional Advertising
Doing promotions is another way to highlight the presence of your business. There are various promotions that you can do. A favorite is a simple sponsorship. You can sponsor a local event so that you can get some advertising presence. You might also give away promotional items so that you can get the attention of people. You’ll need to brainstorm with your team about what promotion you can do to raise visibility for your company.
Proper advertising lets people know that your business exists. With the right choice, you should be able to show the world what you can do and offer. The approaches above have their own advantages and it will be up to you to decide which will be most effective for you.
